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DisGusting DiGiorno

In October 2013, an undercover investigator with Mercy For Animals documented horrific animal abuse at Wiese Brothers Farms in Wisconsin, a major DiGiorno cheese supplier, including the following:

  • Workers viciously kicking, beating, and violently whipping cows in the face and body
  • Cows suffering from open wounds, infections and injuries left to languish without proper veterinary care
  • Workers dragging cows by their fragile legs and necks using chains attached to a tractor
  • Filthy conditions, including feces-covered floors that caused cows to regularly slip, fall and injure themselves
  • Baby calves being dragged away from their mothers immediately after birth and having their tails docked without any painkillers

Expert Opinions

After reviewing the undercover footage, Dr. Temple Grandin, the world's leading expert in farmed animal welfare, stated: "Dragging live cows, and completely suspending them with the cow lift is severe animal abuse. The actions of these people went beyond rough handling and escalated to the level of cruelty. Kicking, beating, and hard whipping of downed cows is abusive."

In a joint statement, Dr. Bernard Rollin, Dr. Terry Engle and William Wailes of the Animal Sciences Department at Colorado State University concluded that the footage revealed "horrifying and nightmarish abuses of dairy cattle by workers" and that "these uncaring and sadistic individuals should be prosecuted to the fullest extent allowed by the law, and should be barred from ever working with animals again."

Ditch Dairy, Ditch DiGiorno

Treated as mere milk-producing machines, cows exploited and abused for cheese used on DiGiorno pizzas endure lives of near constant misery and deprivation.

In order to keep a steady supply of milk, the cows are repeatedly impregnated. Several times a day, dairy cows are hooked by their udders to electric milking machines that can cause the cows to suffer painful lesions and mastitis. Some spend their entire lives standing on concrete floors; others are crammed into massive mud lots.

Cows have a natural lifespan of about 25 years and can produce milk for eight or nine years, but the stress caused by factory farm conditions leads to disease, lameness, and reproductive problems that render cows worthless to the dairy industry by the time they are four or five years old.

These highly intelligent and social animals suffer almost unimaginable abuse from the time they are born and ripped from their mothers' sides until they are so physically worn out from repeated pregnancies and constant milk production that they are sold for slaughter.

Although unconscionable cruelty and violence are standard practice for DiGiorno cheese suppliers, caring consumers can help end the needless suffering of cows and other farmed animals by choosing vegan alternatives to milk, cheese and ice cream.

Please visit ChooseVeg.com to learn more.

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